The other week I visited my local Target to check out their new and much anticipated Goodfellow & Co. clothing line.
“Where style & fit are always in good company”
It’s evident what they’re going for by reading their tagline. The first thing I noticed from the advertising and branding was a focus on fit with an emphasis on neutral colors like navy, gray, olive, burgundy and cream. You won’t find any bright, trendy, neon colors here. Some would say it’s rather boring. Others would say it’s a smart move. Personally I think it’s smart to stick with the neutrals and foundational wardrobe pieces.
You can find everything from button downs to chinos, denim, jackets, messenger bags, sweaters and even shoes/boots. As for the fit, they’ve got a selection of slim to athletic and straight to skinny for their chinos and jeans. There are also some slim/straight in-between options as well. Many of their jackets are standard fit.
GOODFELLOW & CO. TRY-ON + FAVORITE PIECES
I made way to the men’s section and found the Goodfellow & Co. collection prominently displayed. After browsing for a few minutes, I quickly spotted a few pieces that stood out to me. I took ’em to the fitting room and tried ’em on. Here are my thoughts.
1) Canvas Field Jacket (Standard Fit)
It’s kinda nice. The size small fit is alright for my height. An XS size would be much better, though. It’s a bit light for a fall jacket. I’d want a little extra lining for a field jacket. No where near the quality of my Peter Manning field jacket, but I wouldn’t expect for it to be given the price.
2) Insulated Bomber Jacket (Standard Fit)
This bomber jacket is made of a 100% poly, shell filling and lining. I really like the fit. It looks quite good. I’d say it’s a mid-weight making it perfect for fall. It’s also water resistant. At the price point it’s a steal. I’d recommend over Uniqlo’s similarly priced version.
3) Long Sleeve Henley T-Shirt (Standard Fit)
This 100% cotton long sleeve henley fits well in the body, shoulders and arms, but as expected is way too long in the sleeves and overall length. It feels like J.Crew Factory quality, but a better deal. Though with JCF sales you may be able to snag a henley for about the same price.
4) Fleece Vest (Standard Fit)
I can’t seem to find the fleece vest on the website, but I also like the quilted puffer vest. If you know me then you know that a light vest is one of my favorite layering pieces for the fall. This particular vest fits pretty well and is quite affordable.
5) Shawl Pocket Cardigan
The deep charcoal chunky Knit cardigan sweater may be my favorite piece. It looks great and fits comfortably. No surprise that the sleeves are a bit long of course (short man problems). Length actually isn’t bad. I love the collar and the pockets and it doesn’t feel cheap. It’s made of 60% cotton, 40%nylon. For the price, it’s a bargain compared to other options out there. Perfect for fall/winter as a stylish layer.
6) Dark Wash Jeans (Slim Fit)
The slim fit dark wash jeans fit well and feels great. I particularly love jeans with stretch and this pair has a lot of stretch. Unfortunately, but unsurprisingly 30 length inseam is the shortest they’ve got, which is too long for me. I have to double up cuff or take ’em to a tailor. Overall though, I love the way they look and feel. Would definitely pick up a pair if I was in the market.
7) Hennepin Chino Pants (Slim Fit)
Again, the slim chinos fit well and like the jeans have a nice stretch to them, with a similar issue being the length. They’re 98% cotton 2 spandex. What I really like is the color selection. They even had olive and burgundy, two of my favorite fall colors prominently on display.
If you are 5’8″ or over, Target’s Goodfellow & Co. would be a good spot to shop for affordable clothes that fit well. Since they focus on fit and versatile color selection, I’d say it’s hard to go wrong here.
They don’t carry XS, so if you’re under 5’8″-5’7″ then it’s likely you’re SOL when it comes to most of Goodfellow & Co’s supply. If you ask me, it’s not really worth it to tailor clothes as cheap as this, you may as well invest in higher quality and brands that offer sizes closer to your fit.
All in all it’s a good selection. I would go here if I were in the market for some new gear. If I wanted to pick up some filler items that probably won’t last that many seasons of regular wear, but that’s what you get for the price you pay. Even if you have to alter some things at a tailor, it would still be cheaper than alternatives, not that I would feel encouraged to tailor clothes at this price point.
As for durability of materials, I’m sure it’s the same as other fast fashion, maybe even a notch above the likes of H&M and Forever 21 and on par with Uniqlo. Can’t know for sure until you try. One thing is for sure, the ridiculously low price point makes me wonder about their manufacturing. There’s a reason why it’s called fast fashion.
IF YOU’VE TRIED GOODFELLOW & CO., WHAT ARE YOUR THOUGHTS?
Let’s continue the discussion over in the Gentlemen Within Private Facebook Community.
Looking forward to seeing you in there.
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